BRTC Style Guide and Logos - Black River Technical College

The following are BRTC\’s branding marks. Please use as identified below. All uses of BRTC logos must meet the guidelines administered internally or externally.

[info]For any questions, contact the Office of Institutional Advancement at (870) 248-4026 or media@blackrivertech.edu. Interpretation of questions not covered by the style guide are at the discretion of the Office of Institutional Advancement.[/info]

[accordions initialAccordion=\”0\”] [accordion title=\”Restrictions\”]

Please do not do the following. These guidelines refer to the BRTC logos, the mascot logo, and the BRTC seal.

Use unofficial colors
Squeeze or stretch the logo. Always scale proportionally.
Overprint on top of the logo (Ex. do not write ‘Go Black Hawks’ over the institutional logo).
Use the waves or \”BRTC\” lettering alone unless given permission by the Office of Institutional Advancement
Use mascot or institutional logos as the background of the image unless given permission by the Office of Institutional Advancement
Make any changes to the logo
Crop the logo
Rotate the logo
Use more than one BRTC logo at one time

If you have any questions or requests about the logo, contact media@blackrivertech.edu or call (870) 248-4026.

If the logo is pixelated–looks blurry, fuzzy, or generally unclear–please contact us and we will help!

[/accordion] [accordion title=\”To Download an Image or Logo\”]

Right-click on the image below
Click Save image as…
Identify a location on your computer
Click Save

[/accordion] [/accordions]

Institutional Logos

[accordions initialAccordion=\”0\”] [accordion title=\”Primary Logos\”]

Click on the image for a large view of the image.

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[/accordion] [accordion title=\”Extreme Horizontal\”]

Click on the image for a large view of the image.

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[/accordion] [accordion title=\”BRTC Icon Logos\”]

Click on the image for a large view of the image.

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[/accordion] [accordion title=\”Vertical Logos\”]

Click on the image for a large view of the image.

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[/accordion] [/accordions]

Mascot Logos

[accordions initialAccordion=\”0\”] [accordion title=\”Primary\”]

Click on the image for a large view of the image.

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[/accordion] [accordion title=\”Head Only\”]

Click on the image for a large view of the image.

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Other Branding

[accordions initialAccordion=\”0\”] [accordion title=\”BRTC Colors\”]

Due to the various differences across applications and paper, there will always be slight discrepancies when using Pantone Matching System (PMS), CMYK or RGB colors.

The PMS palette is the college’s preferred printing palette and should be used for printing where possible.
The CMYK palette should be used for printing when the circumstances do not allow for PMS.
When using the CMYK palette, a proof must be approved through IA before printing.
The RGB palette should be used for all screen-based applications.

Click on the image for a large view of the text.

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Click on the image for a large view of the text.

[/accordion] [accordion title=\”Fonts\”]

The official BRTC header font is Montserrat and its family. You can download it from Google.
The official BRTC text/body font Garamond. It is a standard serif font on most word processors and is available from Adobe.
These useful instructions for downloading fonts to your computer will also be helpful.

[/accordion] [accordion title=\”Word Marks\”]

Click on the image for a large view of the text.

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[/accordion] [/accordions]

BRTC Foundation Branding

[accordions initialAccordion=\”0\”] [accordion title=\”BRTC Foundation Logos\”]

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[/accordion] [accordion title=\”BRTC Foundation Colors\”]

Due to the various differences across applications and paper, there will always be slight discrepancies when using Pantone Matching System (PMS), CMYK or RGB colors.

The PMS palette is the college’s preferred printing palette and should be used for printing where possible.
The CMYK palette should be used for printing when the circumstances do not allow for PMS.
When using the CMYK palette, a proof must be approved through IA before printing.
The RGB palette should be used for all screen-based applications.

Click on the image for a large view of the text.

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[/accordion] [/accordions]

For departmental or other internal logos, please access the style guide on the BRTC portal.